DIALECTIC ZUG OPEN X MAURICE DE MAURIAC
As the official timekeeper of the Dialectic Zug Open 2025, we have designed a new version of our iconic Automatic Classic, a watch inspired by tennis.
The new Dialectic Zug Open is limited edition and comes in a special box with a personalized tennis ball and an additional strap: a two-piece elastic TextilFlex strap and a Milanese strap (both with quick-change system) ensure versatility on and off the court.
Blue dial with applied indices
Small seconds with 20-second increments (time limit for tennis serves)
Lollipop seconds hand with neon yellow luminous material
Individual date wheel
Visible sapphire crystal case back
Embossed Zug Open logo on the crown Double-sided anti-reflective sapphire crystal with date magnifier for easy readability even underwater
Customize Watch
Watch Specifications
Glass back
DIALECTIC ZUG OPEN is engraved on the rotor, ensuring it is always clearly visible. The blue anti-reflective sapphire crystal provides a view of the pulsating caliber. You feel as though you can see and feel the soul of the mechanical automatic movement. The watch is alive. Screw-down crown
The case is 11 mm high and the glass is equipped with a date magnifier. The crown is easy to grip and turn precisely, making it very easy to set the watch. The watch is water-resistant to 10 ATM. This means that the watches can be worn while washing your hands, in the rain, while washing dishes and showering, while washing your car, while skiing, trekking, and, of course, diving. The watch box
The watch box contains a specially made tennis ball as well as a Milanese and a two-piece stretchable NATO strap, both with quick-release. SUPERLUMINOVA
Super-LumiNova is a phosphorescent phosphor and free of radioactive additives. Super-LumiNova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. 1
Glass back
2
Screw-down crown
3
The watch box
4
SUPERLUMINOVA
Special Edition
A Swiss flying squadron wear our watches at supersonic speeds, our watches have accompanied spaceships on their long journey to the moon, they have chased tennis balls, skied down the mountains, rowed across the Atlantic, conquered the desert and been the music on stages. Not just like that, but as a collaboration in which both proudly put their names together on a watch. The collaborators are world-famous or only known in their world. For us, they are heroes. Each for himself. And for you.
A huge thank you to @ferrariclubswitzerland for letting us be part of your 25th anniversary weekend.
Celebrating this milestone surrounded by 35 Ferraris and the breathtaking Swiss Alps… honestly, what more could we ask for?
And yes… we finally got to sit in a few Ferraris and admire every little detail and dream for a moment.
Maybe one day;) Until then, we’ll keep doing what we love most: building watches with the same passion and dedication.
Thank you for having us. Grazie! 🇨🇭🐎
#mauricedemauriac #ferrari #swissalps #watches #clubwatches
BIG DATE for a BIG DATE ❤️🏁
25 years of Ferrari Club Switzerland.
The biggest Ferrari Club in Europe. More than 300 members. Countless kilometres, unforgettable drives and one shared passion.
To the members, the memories and the road ahead; thank you for letting us become a small part of your journey.
Here’s to the next 25 years. 🥂🐎
#mauricedemauriac # bigdate #ferrariclubswitzerland #ferrari #switzerland
25 watches for 25 years of @ferrariclubswitzerland ❤️🏁
Proud and honored to create the official Jubilee Edition for the biggest Ferrari Club in Europe.
Ferrari and Maurice de Mauriac share the same belief: true craftsmanship is driven by passion, precision, and the people behind every creation.
Thank you for your trust @ferrariclubswitzerland
#MauriceDeMauriac #FerrariClubSwitzerland #SwissMade #Craftsmanship #Passion FamilyBusiness
24H ART BASEL 🏁 – and we did it all.
We love art because it’s made by people. And walking through Art Basel reminds us every single time that the best thing about creativity is the people behind it. ❤️🔥
Special thanks to @vitradesignmuseum for the dreamiest summer night. ✨
@fondationbeyeler
@liste_art_fair_basel
@artbasel
@basel.social.club
@vitra
50 YEARS ADC, right on time❤️🔥
Thank you for having us @adcswitzerland. Besides our watchmaking classes, we were honored to sponsor the evening’s main prize: the L3 Sees Red ✨
Congratulations to the lucky winner and cheers to 50 years of creativity and inspiration.
#ADC #MauricedeMauriac #L3SeesRed #Zurich #watchmaking
FOR THE CREATIVE MINDS OUT HERE 💥
The L3 Sees Red keeps appearing on the wrists of creative people: Advertisers, Actors, Musicians and Artists. - People who earn their living by creating something that did not exist before.
As the official Timekeeper of the ADC Awards, there could only be one hero watch.
The L3 Sees Red. Made in Zurich.
#MauriceDeMauriac #ADC #L3SeesRed #CreativeCommunity #zürich
WE ARE THE OFFICIAL TIMEKEEPER OF THE ADC Creative Festival 2026!
Hardly any other place brings together so many creative minds who shape our world with ideas, courage and imagination.
For us, this isn’t a traditional partnership. It’s a reunion with people who have made our watches part of their creative daily lives for years ⭕️ #mauricedemauriac #zurich #adcawards @adcswitzerland
A Dial with the Depth of Fine Red Wine
The sunburst red dial shifts with every ray of light—vibrant, deep, and endlessly nuanced. Sometimes bold, sometimes mysterious, always captivating.
A dial that leaves a lasting impression without ever demanding attention.
#MauriceDeMauriac #MDM #wine #reddial #winetime
Events
Wimbledon at TC Belvoir
29 .06 – 12 .07
Location: TC Belvoir, Strandbadweg 15, 8002 Zurich
From 29 June to 12 July, we’ll be watching the most thrilling moments of the world’s oldest tennis tournament together. The highlight will be the final weekend, featuring a special event at TC Belvoir.
Places for the final are limited – registration is required.
Come along and have a great time with us.
Baur au Lac Vins Summer Party
03 .07 – 04 .07
Location: Seestrasse 141, Zurich Hotel Management School, 8002 Zurich
When wine, summer and good company come together, we’re never far away.
On 3 and 4 July, we’ll be joining forces with Baur au Lac Vins to celebrate the summer festival in the garden of the Zurich Hotel Management School. The focus will be on wines from Álvaro Palacios and Ricardo Pérez Palacios – from Bierzo, Rioja and Priorat.
Come along, discover some great wines and have a good time with us.
Tripadvisor